Our Story
A boutique rooted in Dubuque's brick-and-mortar soul.
Gotta Have It sits at the crossroads of Dubuque's past and present — inside the historic Cable Car Square District where trolley tracks still glint beneath your feet and the Mississippi River breeze carries stories through every alleyway.
We believe a boutique should feel like a discovery. Not a generic rack of trends, but a thoughtfully assembled collection of modern clothing and accessories chosen for the woman who knows herself and dresses accordingly. Our space is designed to invite you in, slow you down, and help you find pieces that feel genuinely yours.
Every item in our shop is selected with intention. We focus on missy sizing and contemporary silhouettes that flatter real women — pieces that work for walking the Dubuque riverwalk, meeting friends for coffee on Main Street, or heading out for an evening in the Port of Dubuque. Style should never feel complicated. It should feel effortless, confident, and unapologetically you.
Being part of Cable Car Square means something to us. This district holds the architectural memory of a river town that built itself from limestone and ambition. We are proud to be a modern addition to that story — a place where brick history and bold new arrivals share the same sidewalk.